An original Yoga Cats character collection licensed to Babalu, Inc. for a children’s umbrella sold through boutiques and online retailers. The concept features playful cat characters illustrated in a variety of yoga poses, designed to create a cheerful and recognizable product story across the umbrella canopy.
The artwork blends character-driven illustration with surface pattern design to create a fun, cohesive composition that feels engaging from every angle. Additional medallion motifs were developed in collaboration with the client to complement the existing characters and enhance the overall product design.
This project highlights character development, art licensing, and consumer product artwork created for the gift and accessories market, resulting in a playful and commercially successful licensed product.
Client: Babalu, Inc. (Licensed Artwork)
Project Type: Art Licensing / Advent Calendar
Services: Character Design, Surface Design, Product Design
Project Type: Art Licensing / Advent Calendar
Services: Character Design, Surface Design, Product Design
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